In Australia if you had your family gathered for Christmas dinner and you brought out a bucket of takeaway greasy fried chicken you would be pitied by most. Do the same thing on Christmas Eve in Japan (preferably just with your significant other) and you are considered to be a well-rounded and cultured human being.
I am unreliably informed that KFC’s biggest sales day in most Western countries is Mother’s Day. Of course it is unlikely that the reason for this is that mothers generally like fried chicken. Rather husbands and children have trouble locating a source of food that is not mother-dependent.
In Japan KFC’s busiest day is Christmas Eve. By far. To the extent that reservations are taken a month in advance and back office staff and executives clumsily undertake frontline service to help cope with the volume of demand. This year KFC’s Japanese television advertisements boldly proclaim that “Christmas is Kentucky”. Such a brazen attempt to own the birth of the Christ has not been seen since Coca-cola co-opted old Saint Nick in order to sell fizzy sugar water in 1931.
This bizarre connection between Christmas and greasy chicken began as the result of a marketing campaign in the 1970s, allegedly introduced after a foreign resident missionary, in an act of what must have been nothing other than sheer desperation, resorted to buying a box of KFC because he couldn’t find any roast turkey in Japan. Although this guy was clearly nuts, I, for one, can sympathise with him. In 2003 I attended a Thanksgiving Dinner here with some American friends. We also had trouble finding turkey. What we did manage to find was made of reconstituted meat, had no bones or stuffing, and was shaped (and tasted) like a car battery. However, in Japan, this was the best we could do – and even then only courtesy of the Foreign Buyers Club.
I’ll leave you with some videos that demonstrate the extent of this “Christmas is Kentucky” madness. (Have your vomit receptacle at the ready.)
2010 Christmas Advertisement:
People queueing for their KFC on Christmas Eve:
(The staff member he talks to says there’s a 2 hour wait at that store.)